Part 1 - Douglas W. Hubbard Demystifying the 'Intangible' - Why Everything is Measurable

Welcome to the first in a series of posts exploring the revolutionary ideas presented in How to Measure Anything and its related works on risk management and cybersecurity. Have you ever heard someone say, "That's too intangible to measure"? Perhaps it was about brand image, employee morale, risk, or even the effectiveness of a cybersecurity control. The central premise of these books, particularly How to Measure Anything: Finding the Value of Intangibles in Business by Douglas W. Hubbard, is that everything is measurable. This might sound audacious, especially when dealing with concepts often deemed purely qualitative, but the sources provide a clear framework and practical methods to achieve just that.