We are an AI Augmented Professional Services (AAPS) Firm

Transforming how financial services firms approach risk management to deliver quantitative risk-based decision intelligence that drives business results.

Meet the Team

  • Andrew Smart

    CEO & FOUNDER

  • Dr Duncan James

    MATHEMATICIAN & DATA SCIENTIST

  • Jimmy Pewtress

    CTO

Our Story

DecideWright was founded on a simple but powerful belief: enterprise risk management should be an integrated part of strategy execution and decision-making, not a compliance exercise.

We've seen too many Chief Risk Officers frustrated with manual processes, qualitative assessments that lack impact, and limited engagement from their C-suite. We've witnessed brilliant risk professionals stuck managing spreadsheets and RAG-status reports instead of driving strategic value. We know the challenge of translating risk insights into language that resonates with business leaders—especially when you're trying to influence decisions with red-amber-green ratings instead of hard numbers.

That's why we built DecideWright as an AI Augmented Professional Services (AAPS) firm. We combine deep risk management expertise with AI-powered platforms that automate routine analysis, deliver continuous intelligence, and generate quantifiable insights that business leaders actually use.

We're not traditional consultants who advise and leave. We're not a software vendor selling tools without context. We're partners who integrate proven risk methodologies with agentic AI automation—transforming how risk is identified, analyzed, and acted upon.

Our approach moves organizations from management-by-colours to hard numbers—replacing subjective heat maps with quantified capital impact, operational loss forecasts, and scenario-based decision models. This transformation delivers best-in-class business results: our clients have reduced capital requirements by over 80%, cut operational losses in half, and most importantly, elevated their CROs into strategic advisors at the executive table.

We achieve this through:

  • Embedded intelligence that makes sophisticated quantitative risk analysis accessible across your organization

  • AI-driven automation that eliminates manual spreadsheet work and accelerates insights from months to days

  • Continuous monitoring that flags emerging risks in real-time with quantified impact, not quarterly RAG statuses

  • Data-driven quantification that translates risk into business metrics executives trust—dollar impact, capital allocation, ROI

Our mission is bold: to lead the transformation of risk management for financial services firms across the US and UK—proving that when you combine expert methodology with AI augmentation, risk becomes a strategic asset that drives competitive advantage, not a compliance cost center.

We're building the future of risk management. One where CROs have the tools, insights, and credibility to shape strategy with numbers that matter—not just report on it with colours that don't.

Mission

Transform risk management into Risk-Based decision intelligence

Vision

Be the trusted partner for forward-thinking CROs worldwide

Purpose

Make risk insights drive better decisions and business outcomes

Andrew has dedicated more than a decade to helping organisations integrate risk management into the execution of strategy. His philosophy is based on pragmatism, clear thinking and passion to make risk a source of competitive advantage for his clients.

- Risk-Based Performance Management book

Our Values

Bold Action

We step up, make decisions without perfect information, and learn by doing. We don't wait for permission to do what's right.

People First

We respect each other, value uniqueness, and help each other grow. Our success is built on the success of our team.

Stay Curious

We ask why, challenge the status quo, and constantly seek better ways. Learning never stops.

Better Together

We share knowledge freely, build on each other's ideas, and win as a team. Collaboration amplifies our impact.

Straight Talk

We communicate simply and clearly. We share bad news openly and discuss real issues without sugar-coating.

Do What's Right

We act with integrity, fix our mistakes quickly, and think long-term. We choose what's right over what's easy.

Own Results

We focus on outcomes, take responsibility for our commitments, and celebrate wins while learning from setbacks.

Why Choose DecideWright

Proven Results

Our clients have achieved 81% reduction in Pillar 2 capital, 50%+ decrease in operational losses, and measurable improvements in C-suite engagement.

Industry Focus

Exclusively serving financial services firms means we understand your regulatory environment, business challenges, and strategic priorities.

Deep Expertise

We combine decades of experience in quantitative risk analysis, financial services, and strategic transformation across US and UK markets.

Technology-Enabled

Our AI-powered analytics and automation eliminate manual work, delivering faster insights and freeing your team for strategic activities.

Practical Implementation

We don't just advise - we implement. Our team works alongside yours to ensure successful adoption and sustainable transformation.

Flexible Engagement

From rapid pilots to full transformations, we scale our approach to your needs, timeline, and resources.

Our Approach

We bridge the gap between conventional risk management practices and modern decision intelligence. Our approach is built on four foundational pillars that ensure sustainable transformation.

Proven Methodology

Rigorous quantitative frameworks based on decades of best practices in risk management and decision science.

Pragmatic Implementation

We don't just advise - we work alongside you to implement solutions that fit your organisation’s situation.

AI-Powered Automation

Advanced analytics and agentic automation that eliminates manual work and delivers insights at speed.

C-Suite Engagement

Every engagement is designed to demonstrate tangible business value and enhance C-suite engagement.

  • "Risk management has often been overlooked in strategy literature despite its immense importance. Andrew Smart argues convincingly why, and in the light of recent crises, risk management and strategy should be integrated and show how."

    Professor Hasan Cavusoglu, Ph.D. Sauder School of Business, Canada

  • "While the CEO of a financial services organization I was introduced to principles of Risk-Based Performance Management through a consulting engagement with Andrew Smart and his team. We gained much from the experience. This excellent book provides a robust framework and methodology for integrating strategy and risk management. Grounded in deep research and rich practical experience, readers will gain greatly from their insights."

    Brian Brodie, Former CEO, Homeloan Management Limited, UK

  • “The RBPM approach combines a sound conceptual framework for strategy, performance, and risk, underpinned by experience and evidence of its use in real business situations, with an effective toolset for implementing the framework in your business.  The concept of risk appetite provides the glue to link the elements of the framework and allows the business to monitor its risk exposures - not only preventing excess risk, but also providing insight as to when the business is not taking on sufficient risk to maximise opportunity.  A valuable read with practical application for risk management, strategists and senior management in all business sectors.”

    Rob Smith, Risk Director, Asset Management, United Kingdom

  • "Strategy and Risk Management are commonly disconnected in organizations frequently due to usage of jargon.  This book avoids the jargon and makes the case on how an organization needs to view strategy and risk in order to navigate through turbulent times.  The authors provide useful examples and new ways of looking at balancing risks with reward.  This is a must read for executives who are looking to obtain greater value from their risk management and strategic planning activities.

    Gregg Anderson, Director, Crowe Horwath LLP, United States of America

  • "The best handbook I have read on Risk Based Performance Management and it should be mandatory reading for all managers and students. It provides a clear and concise guide to managing risk successfully in a continuously changing and challenging environment which confronts every business in the twenty first century. It equips the manager with the knowledge, tools and road maps to successfully develop and implement RBPM in their organisation as part of their overall strategy for success. To quote the authors, ‘risk can no longer be divorced from strategy…’ and those managers who embrace this reality will be the winners."

    Kieran Rigby, CEO, GAB Robins Group, United Kingdom

  • "Risk-Based Performance Management is a must-read for all Strategy Execution practitioners. The book has made a tangible contribution towards successfully integrating Enterprise Risk Management with Enterprise Performance Management. Key concepts like defining the risk appetite, aligning risks, risk maps, KRIs, KCIs, RACI model, among many others, are thoroughly explained (and demystified). In addition, the book features several examples and case studies, leveraging Andrew Smart's extensive experience, as he created the RBPM methodology."New List Item

    Rafael Lemaitre, Partner, ShiftIn Partners, United Arab Emirates

Client Success

81%

Capital Reduction

UK banking Group reduced Pillar 2 capital requirements by 81.2% through quantitative operational risk assessment

Financial Services | UK

50%+

Operational Loss Reduction

UK asset manager reduced operational losses by over 50% within 12 months of implementing the QRA Playbook

Asset Management | UK

81%

C-Suite Engagement

US Broker-Dealer Group tripled executive engagement with risk insights through quantitative risk dashboards

Broker-Dealer | US

Evolve Your Approach to Risk Management

From management-by-colours to hard numbers

Seven key weaknesses of a qualitative approach to Enterprise, Operational, Cyber and Third-Party Risk.

    • Risk ratings reflect personal judgement, not evidence.

    • Different teams rate the same risk differently.

    • Biases (optimism, politics, recency) distort results.

      #Enterprise Risk, #Operational Risk, #Cyber Risk, #Third-Party Risk

    • Description text“High” doesn’t reveal whether loss is £100k or £10m.

    • Boards, regulators, and insurers need quantified exposure.

    • Hard to link to revenue, cost, or service outcomes. goes here

      #Enterprise Risk, #Operational Risk, #Cyber Risk, #Third-Party Risk

    • Description text goes hereWithout numbers, it’s impossible to rank risks.

    • Budgets get spread thinly instead of targeted.

    • Critical risks may be underfunded while minor risks get attention.

      #Enterprise Risk, #Operational Risk, #CyberRisk, #Third-Party Risk

    • Item descriptionYou can’t roll up “reds/ambers/greens” into enterprise exposure.

    • Concentration risk and interdependencies remain hidden.

    • No ability to model systemic or cascading effects.

      #Enterprise Risk, #Operational Risk, #Third-Party Risk

    • Item descriptionMost assessments are workshop-based snapshots.

    • They fail to keep pace with fast-changing risks (cyber threats, supplier health, operational disruptions).

    • Early warning indicators get ignored.

      #Operational Risk, #Cyber Risk, #Third-Party Risk

    • Item descriptionRegulators (Basel, Solvency II, DORA, NIS2) expect quantification.

    • Auditors and investors see qualitative-only frameworks as immature.

    • Perception of “box-ticking” undermines credibility.

      #Enterprise Risk, #Operational Risk, #Cyber Risk, #Third-Party Risk

    • Can’t feed into stress testing or scenario modelling.

    • No basis for capital allocation, M&A risk due diligence, or crisis planning.

    • Limits the role of risk management in strategy execution.

      #Enterprise Risk, #Operational Risk, #Cyber Risk, #Third-Party Risk

Our Expertise

  • Enterprise Performance Management

    We develop and embed enterprise performance management frameworks and practices, including Balanced Scorecard.

  • Enterprise & Operational Risk

    We build & embed Enterprise and Operational Risk (and Resilience), frameworks and best practices, including ICARA and DORA.

  • Cyber Risk Management

    We able firms to identify emerging threats, monitoring critical vulnerabilities, and taking action to protect and grow your business.

  • Risk-Based Performance Management

    The Risk-Based Performance Management methodology enables firms to align risk-taking to strategy within clear risk appetite boundaries.

  • Agentic Automation & Decision-making

    We leverage fast emerging artificial intelligence and AI Agents, to drive and embed change, enable better and faster decision-making while reducing costs.

  • Measurement & Analytics

    We help firms understand their ‘vital few’ metrics; from a enterprise performance and risk perspective; using KPIs, KRIs & KCIs or OKRs.

Contact Us